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26 Aug 2025
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Culture and Traditions

At Hobbs Realty, milestones are never just about recognition—they’re about the people, values, and vision that shape our story. This August, at the Vacation Rental Women’s Summit in Charleston, SC, we were honored to celebrate our CEO, Rachele Hobbs, who received the 2025 Vacation Rental Pioneer Award from VRMA and VRMIntel—a distinction honoring leaders whose passion, creativity, and innovation are shaping the future of our industry.

A Legacy of Leadership and Care

The Pioneer Award recognizes those who don’t just follow industry trends but help define them. Rachele has done exactly that—blending smart strategy with heartfelt purpose and showing that hospitality is about more than homes; it’s about people.

Closer to home, her compassion shines through Hobbs Helping Hands, our ongoing commitment to serve our Holden Beach neighbors. From providing holiday meals for families to supporting local schools and organizations, our team believes success only matters if it’s shared. This spirit of generosity is woven into every part of Hobbs Realty—guided by Rachele’s example.

And now, that same generosity is reaching beyond Hobbs Realty and Holden Beach. Rachele has co-founded the recently launched nonprofit Hospitality Heroes, dedicated to caring for hospitality workers during life’s toughest storms. Whether facing hurricanes or personal crises, the mission is simple: to ensure those who dedicate their lives to serving others are cared for in return.

For Rachele, Hobbspitality® isn’t just a slogan-it’s her signature. 

More Than a Vacation

For our guests, this spirit of care translates into more than a week at the beach - it’s an experience of true Hobbspitality. We know how hard families work all year to carve out time together, so our goal is to make every detail of their vacation as effortless as possible.

That’s why we’ve continued to add thoughtful touches that go beyond the ordinary. From ready-for-bed service and towel rental options, to curated amenity kits and partnerships that make travel lighter and easier, we’re always looking for ways to turn a getaway into something more: a time of renewal, connection, and joy.

Because when our guests feel cared for, they can fully relax - building the kind of memories that keep generations returning to Holden Beach, year after year.

Discover the Hobbspitality® Difference

At Hobbs Realty, strategy, innovation, and results drive us forward—but it’s the heart behind it all that defines us. From serving our owners, guests, and vendors to caring for our team and supporting our community, the Hobbs story continues to be written in moments of generosity and excellence.

With Rachele at the helm, we’re excited for all that’s ahead—because when leadership begins with care, everything else naturally follows. That’s the Hobbspitality® difference.

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